Product Design – Week 2 -Synthesize and Define

Assignment: Find the opportunity area observation clusters themes insights opportunity statements priority opportunity and persona. Focus Area People who choose to walk for their commute.  Design Research We implemented contextual interviews following people from workplace to home or the other way around. We conducted four contextual interviews in total. Demographics:  Mid-20s 50% ITP students; 50%Continue reading “Product Design – Week 2 -Synthesize and Define”

Product Design – Week 1

Assignment: In our first week, we were assigned teams to figure out one topic to work on for the topic, urban mobility. Our group has five people: Jake Sherwood, Lanni Zhou, Fenfen Chen, Tito(who later dropped out of the class), and me. We followed the design process as below. In order to go from ambiguityContinue reading “Product Design – Week 1”

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