Product Design – Week 2 -Synthesize and Define

Assignment: Find the opportunity area observation clusters themes insights opportunity statements priority opportunity and persona. Focus Area People who choose to walk for their commute.  Design Research We implemented contextual interviews following people from workplace to home or the other way around. We conducted four contextual interviews in total. Demographics:  Mid-20s 50% ITP students; 50%Continue reading “Product Design – Week 2 -Synthesize and Define”

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